Facebook Presents: Graph Search
The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – .
A rather un-catchy name nervtheless Facebook aims to greatly improve on its current level of search within the platform to expand it to a much wider area.
Zuckerberg emphasises pillars – how currently the main 2 are newsfeed ?and timeline ?where users can share whatever with whoever – allowing them to curate every bit of information that they want to show up for pdf to ebook.
Graph search is the new so-called ‘pillar’ – which develops the idea of social search further, allowing people to find for example photos they’ve previously liked, find photos of particular people, family photos etc. This previously was all information that was rather hard to find out easily.
Facebook’s main selling point to their ‘Graph Search’ is that of personalisation in contrast to web search. Where if you and a friend are searching for things on Facebook your interactions will tailor your individual search results. Furthermore how to convert pdf to excel, Facebook see it as a tool to ask questions that you wouldn’t think to ask a normal search engine and in their words aim to “make the world feel smaller”.
The product is currently in Beta format with a ? (which you can sign up to) and according to Zuckerberg offers search for a limited amount of queries – people, photos, places, pages for businesses (this will be expanded upon in the future).
Questions remain about how intuitive it’s likely to be and whether specific search queries are needed to find exactly what you’re looking for. Nevertheless powerpoint for ipad, the curiosity about how this will affect Google’s stronghold on search is growing. Our Strategy director Kelvin Newman shared his thoughts today on eConsultancy about this -?.
Firstly, it’s?obviously?going to affect many search areas such as dating, eating out, shops, hotels, recruitment, travel, music etc. More importantly it’s interesting to see how it’s going to work with its search partner Bing. Last year they launched to some degree – . Not available the world over yet, the aim was to encompass Twitter and Facebook posts and data into the search results. We’ll have to wait and see if this takes off but Graph Search could potentially be a big step forward.
Taking Over the World with International Digital Marketing – Podcast Episode #152
In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Travel Weekly Group head of News and Travolution Editor to discuss .
They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.
If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the