Increased bounce rates and reduced conversions are the biggest nightmares of every ecommerce website owner. When the graph of bounce rate increases, the conversion rates begin sinking that impacts the ranking of the website. What could be the prime reason behind it? There’re not one but many reasons and one the key reasons is an inconsistent website design.
Although most of the websites are curated using PHP, there remain some minor lacunae that a PHP developer ignores. Since PHP websites are easy to maintain and amend, most of the companies choose it for erecting the website frame. But, nothing in the digital world is flawless. Every website has the little scope of improvement, especially in its design.
The website design holds a great significance. The minutest loophole in the design pins it on the “Nah, I’ll not prefer this site” list of users. With a lethargic website design including dull imagery, unnecessary graphics, poor quality content, and inappropriately placed CTA, you simple cannot expect the website to upsurge.
There are several hacks scattered across the internet that guarantee decreased bounce rate. We’re not among those because ahead in this write-up, you will come across some must-implement practices that will help in modifying website design & reduce the bounce rate.
Professional Practices for Homepage Modification
Here’s a list of must implement practices for a fabulous homepage. Check’em out.
- Brand Voice Integration
No one likes a bad face and homepage is the face of a website. It keeps the visiting traffic engaged and hence, it becomes essential to integrate the brand voice. The homepage holds a special significance and hence, it should be designed specifically for conveying the brand message. However, it is essential to follow market trends while integrating the brand’s voice.
- Share Value Preposition
Ever seen that brands advertise exclusive deals and discounts, especially during festive seasons? Just remember those blingy adverts on Flipkart & Amazon during their Great Indian Festive Sale. Lucrative offers always catch attention of buyers and that’s the reason why the homepage is chosen for advertising. Once it is done, it will automatically catch the attention of visitors.
- Cleanliness is Next to Godliness
This is the golden rule of crafting an impactful homepage. A cluttered homepage is abode of confusion. If the buyer is unable to find the CTA or what he’s looking for, he’ll simply bounce off the website. The increased bounce rates, as said previously, decrease conversion rates. Then how to find the right solution? No rocket-science has to be applied; you just require de-cluttering things by utilizing white space. Today, most of the ecommerce websites follow the trend religiously.
- HQ Imagery
The unforgettable rule of a laudable website design is utilization of high quality imagery. No PHP web developer would lay emphasize on adding low quality imagery. Inclusion of low quality imagery questions the credibility of the brand. Moreover, buyer psychology plays with images. If the image is pixilated, the first impression will be negative. On the other hand, a product with HQ imagery will be preferred more by buyers. Regardless of the product, the high quality images on all websites enhance the charm.
Nowadays, PHP web developers use cinemagraphs. That’s a hybrid term for GIFs. It is a series of GIFs that runs continuously on a loop. It is quite popular among website designing companies in India. GIFs convey the message loud and clear than words. Hence, many websites get different GIFs incorporated in various ways.
- The CTA Button Placement
The Call To Action or CTA is a key element that holds major importance in boosting conversion rates. Its main motive is to drive the attention of the visitor because the whole content of the webpage is equivalent to a strategically positioned CTA button. While creating the CTA button, following some rules becomes mandatory like:
- Use of persuasive and compelling words instead of using Submit
- Placing it in the F-pattern on the landing page
- Choose an appealing color according to the landing page color scheme
- Be bold and hit the point
- The Color-Contrast Experiment
“He who fears change, cannot prosper.” This was quoted by someone you don’t know (even we don’t). In the world of web design in India, change is the key to consistency. Without doing experiments, a web designer will never understand the right color scheme. Never stick to a color scheme glorified in a decade-old blog post. Trends change and people shift their preferences quite fast. Around 7% of the increased bounce rates happen due to a lethargic color scheme. Since web design is the USP, it should standout its competitors, and resonates with the message. Baskin Robbins, McDonald’s, Burger King, Sprite, and major food chain brands like these are some examples that experimented with the color scheme that became iconic.
- The Human Touch
Absolutely! The inclusion of human faces boosts the closeness that a person feels with the brand. As per a study, around 73% are likely to be made when the brand is providing a personalized touch. It can be done by adding appropriate human images that appeal to the eyes. Just don’t compromise with image quality and expressions of people in the image. After all, a picture speaks a thousand words! Maximize the use of impactful images instead of using vibrant ones. Even your favorite online ecommerce store does the same.
Summarizing It Up
You just scrolled past some practically implemented and approved practices that guarantee decreased bounce rate. By implementing these strategies, leads will surely find their destination will benefit your website. It just needs the right understanding of apt strategies that help in boosting traffic & conversions. With the rightly embellished homepage, the website visitors can easily comprehend the structure that fulfils their requirements.