Ebay has opened its first authentication centre in Britain which focuses on high value shoes with the aim of stamping out on any counterfeits

Ebay has opened its first authentication centre in Britain which focuses on high value shoes with the aim of stamping out on any counterfeits.   

The online marketplace launched the centre in response to the surge in demand it saw last year with a pair of trainers selling every nine seconds.

Through its latest programme, Authenticity Guarantee, the most popular sneaker brands sold on eBay UK fleshlightttoy for men toy gay over £150 will be fully vetted and verified by an independent team of industry experts – Sneaker Con.

Unfortunately, flashlight bulbs replacement due to the high value and demand for virtualforbiddencity.org the expensive shoes, there are a large number of counterfeits being sold as the real deal – with many convincing even the most enthusiastic sneaker lover. 

Authenticity: Sniff tests are just one of the checks to ensure that sneakers are not counterfeits

Authenticity: Sniff tests are just one of the checks to ensure that sneakers are not counterfeits

This can be problematic fleshlightttoy for men toy gay collectors who treat sneakers as an investment piece with the shoes often increasing in value over time. 

As an example, Red October Yeezys that launched in 2014 for $179 dollars now often retail in their thousands when being resold on websites such as eBay. 

This shows the popularity of the industry is soaring with the sneaker trade worth £6billion globally in 2020 – and expected to increase again this year. 

It is hoped with the authenticity checks, customers will feel confident enough to shop for new and used sneakers online without fear they could be purchasing fakes.  

Rob Hattrell, head of eBay Europe, said: ‘This move to launch Authenticity Guarantee in the UK is a big one.We have seen sneakers become an asset class for many- a new way of storing your money as they grow in value over time.

‘We want enthusiasts to know eBay’s got their back when they are looking to invest in sneakers and we’re here to help sellers build their businesses.’

This is Money went to the warehouse to find out how the process works, what is done with any fake products and why collectors are willing to spend thousands on a pair of shoes. 

What is the criteria for shoes being checked? 

The program currently authenticates the most popular sneaker styles and brands on the marketplace – Nike, Adidas and New Balance in new and most recently, used condition.

As these three brands are the most popular, they unfortunately have some of the most counterfeited shoes. 

These include the top three favoured sneakers in the UK which are the Nike Air Jordan 1’s followed by the Adidas Yeezy Boost 350 V2’s and the Nike Air Max 90’s. 

For shoes to be covered by the guarantee they must be purchased for www.bonkersforhonkers.com £150 or more on eBay.  

By the end of the year, the programme is looking to include more brands and sneakers at lower price points.

Wahaaj Shabbir, a sneaker lover, works to help sellers make the most of their listings on eBay

Wahaaj Shabbir, a sneaker lover, works to help sellers make the most of their listings on eBay 

How does the process work?

I went to visit eBay and Sneaker Con’s new warehouse, tucked away on an industrial estate on the outskirts of North West London, where the trainers are sent and checked over in great detail by experts. 

Ebay provide the facilities for SneakerCon so experts can do the authentication with eBay paying for the warehouse. 

There is no extra cost to buyer or seller – the authentication is free for the customer. 

<div class="art-ins mol-factbox floatRHS money" data-version="2" id="mol-0e0e99d0-caa3-11eb-9007-b3262df4b0e4" website do eBay check for fake sneakers at its new authenticity centre?

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